Alpha Networks unveils DeltaUX: Redefining user experience in streaming
September 11, 2024 – Alpha Networks proudly introduces DeltaUX, an innovative solution set to transform content discovery across streaming platforms. DeltaUX epitomizes the intersection of innovation and adaptability, promising to redefine user experiences in the dynamic streaming landscape.
The name "Delta" reflects both the convergence of diverse audience streams and the transformative change it brings to the market. As an evolution of our OneUX app as Gecko user interface, DeltaUX enhances user experience with advanced, metadata-driven features currently being integrated with four existing customers.
By catering to key market verticals, including sports, broadcasters, SVOD platforms, and content aggregators, DeltaUX ensures that each segment benefits from its tailored features, enhancing user engagement and content discoverability.
DeltaUX offers a no-code interface for building dynamic applications, allowing content providers to customize layouts, content, formats, and visuals. The solution uses user-based metadata rails—such as recommendations, favorites, and continue watching—and content-based rules for creating semantic queries. This enables dynamic rail population with endless possibilities, from top-ranked content to sports games featuring specific players.
- Detail page configurator: Enables unlimited configurations for presenting metadata on series/asset pages, adaptable to various market verticals like sports, broadcasters, SVOD, and content aggregators.
- Fully customizable menu: Empowers users to tailor the app's structure and content to their needs, enhancing engagement and satisfaction.
- Dynamic API creator: Ensures the solution remains open and extendable, promoting continuous innovation and adaptation.
- Automatic adaptation: Seamlessly transitions between VOD, live streaming, EPG, and more, ensuring a cohesive user experience.
DeltaUX aligns with emerging marketing trends by combining video with editorials, deep links, and new monetization strategies like freemium models with targeted ads. The solution supports market-standard features such as recommendations, customer profiling, and content-based user onboarding, simplifying content access for end-users.
DeltaUX represents a bold leap forward in content discovery, allowing our customers and partners to deliver truly personalized and engaging streaming experiences. It reflects Alpha Networks' commitment to innovation and shaping the future of digital entertainment.
Guillaume Devezeaux, CEO at Alpha Networks
DeltaUX gives content providers unparalleled flexibility to customize their streaming platforms, enhancing user engagement and discoverability. With its advanced features, DeltaUX is designed to meet today’s needs and adapt to tomorrow’s challenges.
Mael Bourhis, Product Director at Alpha Networks
Alpha Networks is a leading provider of modular TV software, SaaS & PaaS video platforms. Over the last 15 years, the company has been addressing the different needs of network operators and media companies worldwide, providing them with the right products and services to implement their content strategy and launch pay-TV services. With around 100 active customers worldwide, Alpha Networks prides itself on empowering innovation, accelerating the projects go-to-market, and enhancing the next-generation TV entertainment business. The company is internationally recognized by customers such as beIN Media Group, Orange, Altice, Econet Group, Digital Virgo, Bouygues Telecom, Canal+, NOS, TF1, and many others.
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