IBC 2025 Highlights: 4 OTT trends shaping the future of streaming
IBC 2025 in Amsterdam was a clear reminder of how fast the media and entertainment landscape is evolving. With 43,858 visitors from 170 countries, the RAI was buzzing with energy, innovation, and conversations about what’s next in streaming.
This year’s show was about more than just shiny new tech. It marked a turning point in how the industry is rethinking engagement, monetization, personalization, and scale.
The takeaway? Streaming is maturing fast, and platforms that want to stay ahead must evolve with it.
Here’s what we saw as the four key trends shaping OTT and streaming, and how Alpha Networks is helping platforms stay ahead.
One of the strongest themes across panels, keynotes, and demos was the shift to user-centric experiences. Audiences now expect control, choice, and tailored content at every touchpoint.
At Alpha Networks, this aligns perfectly with what we showcased this year. Our DeltaUX front-end was a standout at our booth, now fully feature-complete for all use cases. Supporting hundreds of live channels, an advanced EPG grid, enhanced live features, and fully customizable editorial pages, DeltaUX enables platforms to deliver highly personalized streaming experiences while keeping UX smooth and engaging.
Complementing DeltaUX, our User Segmentation tools help platforms target campaigns and personalize experiences, driving stronger acquisition and retention.
Together, these innovations show how OTT providers can respond to the growing demand for meaningful, tailored engagement.
Artificial intelligence has become a practical, powerful tool for OTT platforms, enabling automation of content enrichment and real-time analysis of audience sentiment to help platforms make smarter, faster decisions.
This year, we showcased at Alpha Networks two of our key AI innovations:
- AI Enrichment Suite: Automatically tags and enriches content, adds series markers, and manages metadata to deliver a more engaging, navigable experience.
- AI Online
Sentiment Pulse: Monitors reviews and audience feedback, helping
platforms understand how content resonates and guiding viewers to the
right content.
Both solutions make it easier for platforms to engage viewers meaningfully while optimizing operational efficiency.
Maximizing revenue while keeping viewers satisfied is an ongoing challenge, especially as audiences navigate subscription fatigue and fragmented content offerings. Dynamic, targeted advertising is one of the most effective ways to address this.
At IBC 2025, we demonstrated Optimized Ad Targeting using first-party data with broadpeak.io. It personalizes ad experiences for viewers, increases monetization opportunities, and maintains seamless, broadcast-quality streaming, ensuring that revenue growth never compromises the viewer experience.
Beyond trends, IBC 2025 made one thing clear: the industry is moving from concept to practical solutions. Platforms are seeking tools that deliver results, not just ideas.
Alpha Networks showcased its full user segmentation capabilities, empowering platforms to run targeted marketing campaigns that drive acquisition and retention. Combined with DeltaUX, AI Enrichment Suite, and targeted ads solutions, our innovations demonstrate how technology can meet real-world OTT challenges head-on, from scalability to viewer satisfaction.
IBC 2025 has set the stage for what’s next in OTT and streaming. As platforms face growing demands for personalization, smarter AI-driven insights, and seamless monetization, the focus will be on delivering experiences that truly resonate with audiences at scale.
At Alpha Networks, we’re continuing to innovate, helping platforms stay ahead of trends and turn engagement into lasting growth. The conversations and feedback from IBC inspire us to keep pushing the boundaries of what streaming can deliver.
Don’t worry, you can still see what we’ve been working on. Reach out to book a demo and discover how Alpha Networks can help your platform deliver smarter, more personalized streaming experiences, maximize monetization, and stay ahead in a rapidly evolving OTT landscape.
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