Next-Level Monetization: Alpha Networks & Cleeng at NAB 2025
- Monetization
Alpha Networks and Cleeng have partnered to deliver a seamless end-to-end (E2E) integration, combining advanced subscription management, monetization, user experience, and content discovery.
This collaboration enhances Gecko’s monetization capabilities by integrating Cleeng’s advanced tools for subscription management and retention. The result is a fully synchronized solution that empowers content providers to manage subscriptions effectively while offering a superior experience for their users.
By leveraging the combined strengths of Alpha Networks and Cleeng, the integration brings significant advantages for content providers. Synchronizing offers between the two platforms ensures content providers can retain key monetization benefits, including hybrid ad-supported models, as well as capabilities such as download for VOD, start-over for Live or concurrent streaming restrictions, without the need for additional development efforts.
The integration increases flexibility in subscription management, improving retention rates and driving revenue growth. Content providers now have access to enhanced tools for managing subscriptions and delivering tailored content offers, which leads to a better overall experience for their users.
Additionally, the system includes real-time updates through webhooks and periodic data transfers to Cleeng for improved churn prediction capabilities. Offer creation in both Tucano and Cleeng is synchronized, and entitlement validation is streamlined, making it easier for providers to manage their subscribers and ensure a frictionless experience for end-users.
The integration is designed to minimize friction for customers, ensuring a smooth deployment process. It includes end-user identification via Tucano (Alpha Networks' backend system) and Cleeng's identity driver, synchronized offer creation and entitlement validation.
Real-time updates and periodic data transfers to Cleeng also help improve churn prediction and enhance overall performance. The solution follows a low-code approach using ReactJS components, ensuring faster deployment, reduced maintenance efforts, and scalability.
This approach automatically incorporates Cleeng’s latest features, providing content providers with a flexible, scalable solution that evolves with their needs.
This integrated solution is ideal for digital direct-to-consumer subscription businesses with 20,000 to 200,000 subscribers. The solution offers high-performance subscription management that scales easily to meet the growing needs of content providers.
With the combined power of Alpha Networks' video distribution technology and Cleeng’s advanced monetization and retention tools, content providers can grow their subscriber base, increase engagement, and optimize their revenue streams.
The integration strengthens Alpha Networks’ positioning in the market by completing its end-to-end journey, while Cleeng benefits from expanding its service offerings with a comprehensive, scalable video platform. Both companies are poised to deliver significant value to content providers worldwide with this cutting-edge solution.
For Alpha Networks, integrating Cleeng provides an efficient, low-code subscription management solution, allowing for simplified, streamlined monetization processes. Cleeng, in turn, benefits from the integration with Gecko, an advanced all-in-one video platform that enhances content delivery options for its current and future clients.
Gecko is powered by Tucano, a robust modular backend software that is trusted by leading global operators such as beIN Media Group, Orange Belgium, Bouygues Telecom, and TeleCentro.
This integration includes cutting-edge features and a newly designed user interface, DeltaUX, enabling advanced content discovery and creating a seamless user experience across the board.
Both Alpha Networks (booth W4109) and Cleeng (W4002) will be at NAB 2025, showcasing this powerful E2E integration.
Book a meeting to discuss how this solution can benefit your business and see a live demo in action!
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